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Kalina respects and protects your personal details and privacy. In this privacy statement you can read which personal data we collect, how we store and use your data. This privacy statement applies to our website (further mentioned as: the Website). 

By visiting, viewing or using our website, you confirm that you have read, understood and agree to this privacy policy. If you do not agree to any part of this Privacy Policy, you are not recommended to make use of our website.

What personal information do we store?
Your personal information may be stored at different occasions, such as; when you visit our Website, create a personal account on our Website, shop on our Website, sign up for our newsletter or contact us. We store information submitted by the user; such as your name, address, telephone number, email address, order history, payment details and reviews / ratings.
We may also retain non-personal information such as your browser type, computer type and information about how you reached our website or when you left it.

What does Kalina do with your details?
The purpose of processing the data is:

  • Processing your order, paying for it and delivering it to the correct address;
  • Promoting the user-friendliness of the site;
  • Asking for a review of the website or products.
  • Being able to make (personalised) offers and promotions
  • Keeping track of visitor statistics (Google Analytics) to improve the user-friendliness of our website and to set up and perform marketing activities.

Where will your data be stored:
In order to provide our services, we work with external parties who need your data (for example, to process payment or deliver a package to the correct address). It’s our highest responsibility to choose reliable partners that respect your privacy. All parties have taken appropriate technical and organisational measures to protect your personal data. The above parties use cookies and other internet technologies and make use of those transparent to users. They also reserve the right to use your data to further improve of their service and to share (anonymised) data with third parties for these purposes. The parties listed below will not retain your data for longer than is permitted or enquired by law of country of operation. Of course, you have the right to have your data deleted by these parties, if not indicated otherwise by law. We are not responsible for the content or privacy protection of these websites. We therefore advise you to always read the privacy statement of the website in question carefully.

Below you will find a list of websites on which your details are (possibly) stored:

  • Mollie – Payment processing
  • PayPal – Payment processing
  • PostNL: Our mail and parcel delivery service
  • Mailchimp: The sending of (automated) e-mail flows and newsletters
  • WooCommerce: The software for the development of our website, automatic order confirmations
  • HostingXS: Our hosting and email provider
  • Trustpilot: Collecting customer reviews
  • Google Analytics: Tracking visitor statistics

If Kalina decides to switch to another party, or to add a party to the list, we will (if extremely necessary) transfer your personal information to that party. The above list will be kept up to date.

Why do we keep your personal information?

We store and process your personal data in order to make your shopping experience on our Website as good and personal as possible and to improve your (shopping) experience. We need your data for the processing of orders and payments, sending e-mails, newsletters (if you have registered) and carrying out marketing activities (such as making personal recommendations and/or advertisements). We do this through the use of data analysis techniques (Google Analytics). The information collected by Google Analytics is not displayed on the basis of individual use but as statistical, general user information. We can only pass on information to third parties for data processing for the aforementioned purposes.

If necessary, we will use your personal data to send you important information, such as a change in our privacy statement. We will never share your information elsewhere without your consent.

If you have indicated that you would like to receive our newsletter, you can always unsubscribe via the “unsubscribe” link at the bottom of the email. However, you will receive order confirmations and other necessary information mails regarding your order.

How do we protect your personal data?

We make every effort to protect your personal data against loss, destruction, use, alteration or distribution of your personal data by unauthorised persons. We do this with SSL. This means that those who have nothing to do with your data cannot access it.
How can I view, change or delete my personal data?
You can view and change your personal information by logging into your account. If you wish to view, correct or completely delete your personal data, please send us an e-mail to Of course you have the right to indicate that we are no longer allowed to use your data and you have the right to lodge a complaint with the European Personal Data Authorities.

We may use cookies to improve your shopping experience on our Website. A cookie is a small piece of information that is stored on your computer when you visit our Website. Cookies allow our Website to recognise you when you visit us again. Cookies also ensure that you are kept logged in during shopping, your items in your shopping cart are saved, you shop safely and the Website is fast. If you do not wish to receive cookies, you can change your settings in your browser and delete cookies. Please note that our Website will not work as well and fast as it should. For more information about cookies, please refer to our cookie policy. More information about cookies can be found on and For a video about cookies go to

Our Website may contain links to other websites. We are not responsible for the content or privacy protection of these websites. We therefore advise you to always read the privacy statement of the website in question.
Changes to this privacy statement 
This privacy statement was written on 30 August 2020. We may update this privacy statement from time to time. If we make a major change to this privacy statement, we will post it on our Website and send you an e-mail.

Any questions?
If you have any questions or comments, please send us an email to
Kalina is a company registered with the Dutch Chamber of Commerce under KM Initiatives with the trade name Kalina.
Chamber of Commece no. 75277042
Mekkelholtsweg 20, 7523 DE, Enschede, the Netherlands , +31 (0)6 101 456 38
Note: This is not a visiting address. You are also kindly requested to contact us via email (